Last week we discussed the value of images. Specifically, the value of the moving image and how it has the power to attract today’s audiences far better than any other platform of media. (Read the full article here…) Today, as a direct response to that article, we’d like to discuss...
There are many methods for an advertiser to reach a broader audience. After all, the more eyes you can get your product in front of, the better, right? Well, in today’s new digital world, this is not necessarily true. You see, many modern marketers are actually turning away from the...
We’ve seen many articles over the past several decades asking readers to embrace the changes that come with the passing of time. (Heck, we’re guilty of writing some along those lines ourselves!) It’s only natural that, as time progresses and new ways to tackle old tasks continue to present themselves,...
Let’s play a little branding game… If I were to ask you what color you associate with WALMART, what would you say? (Jeopardy theme…) Ready? If you were thinking BLUE, you’re not alone! Why is this? Well, because pretty much everything branded for the company has some shade of blue...
Today’s tough economic environment has led many business leaders to look for ways to increase their output while decreasing overall expenses.Often, this leads them right to the marketing department’s doorstep.Now, there are two outcomes to this scenario…They come to the marketing department and see an area of the business that...
Times are tough. This is no secret. Prices are rising, materials are limited, shipping is becoming more difficult… Ultimately, things just haven’t been the same since the beginning of 2020. And the worst part is, it may be quite some time before they return to our pre-covid definition of normalcy...
There’s an old saying in car dealerships that a customer doesn’t walk onto the lot if they aren’t interested in buying. It’s a clichéd saying, but it’s usually true. This philosophy does not only apply to car lots, though. In fact, the basic idea being suggested here can be applied...
If you’re in the business or marketing world, chances are you are familiar with what an email campaign is and the value it has. If you are new to this area, however, allow me to briefly explain. An email campaign is a series of messages sent out to a subscription...
Running a business is a difficult thing.There are so many obstacles business leaders need to jump through to be successful in, not just starting a business, but maintaining it.One such obstacle is creating and maintaining a website.Many businesses fall victim to the common mistake of thinking that if they develop...
Looking to increase your digital ad output but don’t know where to start? These three simple tips could be the difference between your site’s failure or success. Tip #1: Know Your Audience This tip can be used in conjunction with any creative endeavor but is just as – if not...
