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BARNES & NOBLE AND THE BOOKTOK PHENOMENON: A Digital Marketing Success Story

In today's digital age, where social media platforms shape cultural trends and consumer behaviors, the world of books has found a captivating new stage. A new trend known as BookTok has opened a vibrant corner of the social media landscape, transforming how books are discovered, discussed, and celebrated by passionate readers...

How Digital Marketing Can Help You Navigate Unprecedented 2025 Business Closures

As retail faces an increasingly tough landscape, with store closures reaching record highs and the dominance of giants like Amazon and Walmart growing stronger, small businesses are feeling the pressure now more than ever. But what if the key to surviving—and even thriving—lies not in competing head-to-head with these industry titans,...

Why Companies Like Walmart Are Updating Their Logos (And Why You Should Too)

In today’s fast-paced business world, companies constantly evolve to keep up with changing consumer preferences, market trends, and technological advancements. One key way to signal growth and adaptation is by updating a company’s logo. Walmart, one of the largest retailers in the world, is currently in the process of updating its logo,...

A Season of Gratitude: Why We’re Thankful for Digital Marketing

Here in the U.S., as we approach Thanksgiving, a time to reflect on what we are most thankful for, we here at Rain Digital believe it’s a perfect opportunity for all of us to pause and recognize the remarkable tools that have helped businesses like yours thrive in today’s ever-changing...

Bright Ideas: How Creativity Illuminates Digital Marketing

In today’s fast-paced, ever-evolving digital landscape, creativity has become an essential ingredient for success in marketing. With the sheer volume of content being produced and consumed online, standing out from the competition requires more than just traditional marketing tactics. Creativity is the secret weapon that allows brands to connect with their audiences...

Digital Marketing Success Stories: 3 (MORE) Real World Examples of How Small Businesses Are Thriving

In today’s digital age, small businesses are increasingly turning to digital marketing to reach wider audiences and grow their brands. With consumers spending more time online than ever, a well-crafted digital strategy can make a significant difference, especially for businesses competing against larger chains. With our recent article sharing real world examples...

Why Your Small Businesses Should Embrace Digital Marketing

If you’re a small business owner who’s been feeling a bit skeptical about diving into digital marketing, believe us when we say you’re not alone. Many have grown comfortable with traditional marketing methods—after all, they’ve been the backbone of business promotion for years, right? But as the world becomes more digital,...

Why Digital Marketing?

If you’re curious about digital marketing and why it’s such a big deal these days, you’re not alone. Many business owners wonder whether traditional marketing methods are enough in a world that’s rapidly shifting online. So, let’s dive into the fascinating realm of digital marketing together and explore why it has become...

Maximizing Your Marketing Budget: Strategies for Success in the Digital Age

In today's fast-paced digital landscape, getting the most out of your marketing budget requires more than just throwing money at ads. … It's about strategic thinking, creativity, and leveraging the right tools and techniques to achieve your business goals effectively. So, whether you're a startup looking to build brand awareness or an...