The battle between brick and mortar versus E-Commerce has been one of the most intense arguments in business. How do we stop E-commerce from stealing all of our profit? How do we maintain our flow of customers to ensure that we have consistent revenue to drive growth? The reality of...
Business owners are quickly realizing how important it is to build their digital presence in 2022. They’re also learning how complicated and time consuming digital advertising has become. So, it’s not surprising we’re seeing a lot of ads for marketing managers this year.What is surprising, however, is how much these...
Brand management is reserved for big companies like Nike, Coca-Cola, and Amazon, right? They need to keep their promises and label things so we know who they are. While this statement is false, not many small businesses have realized this, and their inaction is proof. Technology has given scale to...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn How are you currently competing for the mobile consumer’s spending? Are you focused on social media, or possibly a Google AdWords campaign? Is mobile marketing part of your core strategy for marketing? These questions are all relevant because...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn The Danger of Confusion Our goal in this digital marketing boot camp is to provide a crash course for anyone looking for guidance for their small business. In an effort to continue that theme, this blog is dedicated...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn New leads are essential to any business hoping to develop staying power. This concept seems simple enough so why is lead generation over complicated? After understanding that lead generation is one of the most necessary parts of digital...
Given the current state of marketing, it is apparent to most business owners that having a digital presence is a must. The options to approach this range from hiring a digital marketing agency, to deciding to go it alone. Regardless of the method, the first step in establishing credibility when...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Consider this your digital marketing bootcamp online. The industry, due to its low barrier to entry, has enabled many people to enter the field which increased the amount of great content as well as confusion. This series of...
Reaching consumers can seem like a daunting task, especially when initially establishing a brand. The average person is bombarded with an increasing amount of data as social media platforms multiply and act as a source of advertisement. Digital strategies can be powerful tools to leverage in the fight to win...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn There's a scene in the cult-classic movie ‘Mean Girls’ in which one of the characters admonishes another group member for trying too hard. She says, “Stop trying to make fetch happen” coincidentally, this advice is applicable when discussing...
