Digital marketing isn’t just another business function—it’s the foundation of visibility, growth, and relevance in today’s economy. Whether you run a family-owned shop or a multi-location enterprise, customers will look for you online long before they walk through your doors or reach out for a quote. Yet despite its importance, digital marketing...
There’s an unmistakable nostalgia that comes with remembering the aisles of a video store — fluorescent lights humming above, endless rows of black plastic clamshells, and that one corner section you might have been too afraid to go into: the horror aisle. For film lovers in the 1980s and 1990s, this...
In the summer of 1999 - a time when film studios leaned almost entirely on TV ads and print promotions – Hollywood witnessed a seismic shift in how movies could be promoted, thanks to a small-budget film and a resourceful marketing team willing to think differently.It was during this time...
In a previous post, we spotlighted the Cracker Barrel rebranding controversy—a story that quickly became a case study in what can go wrong when a heritage-focused business tries to reinvent its image too rapidly for modern audiences. That controversy, which saw the beloved “Uncle Herschel” removed and replaced by a minimalist...
Digital marketing is evolving fast, but one truth endures: building and nurturing an engaged email list remains unrivaled for small business ROI. In a world where social media algorithms shift overnight and advertising costs soar, the value of a direct, permission-based relationship with customers is more apparent than ever. For...
Being a successful digital marketer means becoming fluent in many industries, often at rapid speed. Each client brings a unique set of goals, challenges, and customer expectations, and your job is to adapt strategy, so it works within their world. To do this well, you need more than technical know-how… You need...
Self-promotion in the digital age can feel a little like trying to choreograph a viral dance—exciting, daunting, and everyone is watching your next move. Yet, no one twirls through the spotlight quite like Taylor Swift. From her magnetic online persona to her knack for pulling thousands of fans into her digital orbit,...
In today’s business landscape, digital marketing is no longer a “nice-to-have.” It’s the heart of brand visibility, customer engagement, and sustainable growth. Companies of every size, across every industry, are navigating a crowded digital marketplace where standing out takes more than flashy graphics or a few targeted ads. Success demands strategy, creativity,...
How many of us have the same story? Driving along the interstate for hours in unfamiliar territory, kids screaming in the back seat, eyes heavy with driving exhaustion, and getting full on road rage with the Honda ahead of you who WILL NOT PICK A LANE! As dinner time approaches, your...
LinkedIn. For some, it’s a digital resume. For others, it’s the business networking equivalent of the world’s busiest coffee shop.But for savvy digital marketers, it’s one of the most powerful tools in their professional arsenal—a platform that, despite the constant evolution of social media and digital technologies, manages to remain...
