FORBES: Major Shift Towards Digital Marketing Expected in 2023
Times are tough. This is no secret.
Prices are rising, materials are limited, shipping is becoming more difficult…
Ultimately, things just haven’t been the same since the beginning of 2020. And the worst part is, it may be quite some time before they return to our pre-covid definition of normalcy (if they do at all.)
But these economic struggles are not only impacting individuals and families…
While households continue to look for savings during these tough economic times, businesses too are searching for ways to cut back and make that precious dollar go further in 2023.
Surprisingly enough, however, it’s this very economic frugality that has brought digital marketing to the forefront in the early stages of the new year (which is good for agencies that specialize in digital marketing like Rain Digital.)
You see, as business leaders look for more reliable ways to spend their advertising budget, they are leaning on more efficient ways to publicize their company and have found that digital marketing meets most of their criteria.
This, at least, is the belief of one man, Mr. Ajay Gupta, founder, and CEO of Stirista and Forbes Magazine contributor.
As a business leader and market enthusiast, Gupta has seen a shift in focus when it comes to companies utilizing their marketing budgets in 2023.
While a few years back, this budget might have been stretched to include expensive branding campaigns and heavy investments in outlets like print, television and sponsorships, today marketers are seeming to scrutinize their budgets a bit more and shift to campaigns based more on positive performance, like digital marketing.
In his recent article, (read here) Gupta says he believes there will be a “return to fundamentals and a laser focus on performance and metrics for digital marketing in 2023. – Where performance data is more readily available for analysis.”
Gupta goes on to state that it’s, “no longer enough to see high impressions and clicks on digital ads; campaigns need to result in contributions to pipeline or revenue. Brand awareness will remain important, but direct-to-consumer brands may look to maximize channels that promote engagement and conversion across a wider landscape of digital touchpoints.”
In addition, Gupta promotes the importance of personalized marketing, reminding readers that this is one of the strongest tools available to digital marketers.
This is true.
A personalized advertisement has the power to go much further than the alternative.
Honing that personalized approach with more refined buying signals will “enable marketers to reach consumers with a higher intent to buy at the right time.”
It’s the power of personalization that makes the email such a useful tool that many are unwilling to give up.
Despite the many faults this method of communication has, businesses continue to use mass email marketing as a direct line of contact with their customers.
Why?
Because “email is still the ideal platform for delivering timely and relevant messages to hyper-targeted audiences.”
In Conclusion
We at Rain Digital are happy to say that digital marketing – as an affordable and effective promotional strategy — appears to be the way of the future for small and large businesses alike.
And while many larger marketing firms work to realign their priorities for 2023, Rain Digital continues to plunge ahead, doing what we do best – providing you top rate marketing services at affordable prices.
If you’re interested in taking advantage of the many benefits digital marketing can bring your business, feel free to give the Rain Digital team a call.
Our staff’s years of marketing experience are just what your company needs to make 2023 a year to remember.
