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How the Color Wheel Could Help Make You Money

Let’s play a little branding game… If I were to ask you what color you associate with WALMART, what would you say? (Jeopardy theme…) Ready? If you were thinking BLUE, you’re not alone! Why is this? Well, because pretty much everything branded for the company has some shade of blue...

How Spending More on Marketing Could Actually SAVE You Money

Today’s tough economic environment has led many business leaders to look for ways to increase their output while decreasing overall expenses.Often, this leads them right to the marketing department’s doorstep.Now, there are two outcomes to this scenario…They come to the marketing department and see an area of the business that...