Given the current state of marketing, it is apparent to most business owners that having a digital presence is a must. The options to approach this range from hiring a digital marketing agency, to deciding to go it alone. Regardless of the method, the first step in establishing credibility when...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Consider this your digital marketing bootcamp online. The industry, due to its low barrier to entry, has enabled many people to enter the field which increased the amount of great content as well as confusion. This series of...
Reaching consumers can seem like a daunting task, especially when initially establishing a brand. The average person is bombarded with an increasing amount of data as social media platforms multiply and act as a source of advertisement. Digital strategies can be powerful tools to leverage in the fight to win...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn There's a scene in the cult-classic movie ‘Mean Girls’ in which one of the characters admonishes another group member for trying too hard. She says, “Stop trying to make fetch happen” coincidentally, this advice is applicable when discussing...
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Although it encompasses much more, digital marketing has become synonymous with social media. This has driven companies to pursue social media platforms in all of their variety without context. If there were only a few platforms available, this...
We’ve all been there before and desperately tried to escape the scenario. Somehow at a friend’s birthday celebration you have drawn the lucky card of sitting next to the person who talks about who they are and what they do….. the entire time. Luckily, there is another person at the...
So, you've been trying to learn digital marketing on your own. Let me guess, you've probably tried downloading endless white papers, reading articles on how you NEED to do this one highly technical tactic or you will FAIL, following influencers, and watching videos on secret "hacks" that allow people to...
Let's face it, it is getting harder and harder to cut through the constant barrage of companies fighting for consumer's attention. The average person is bombarded with over 34 gigs of information (Tech21article). So how on Earth will your company ever get through to them? The answer is complex and includes consistency,...
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
