Being able to directly interact and communicate with your customer base is one of the many benefits of investing in digital marketing.Most commonly, this can be accomplished by businesses messaging a customer directly on their cell phone (SMS) or sending notifications directly to their email address.Though both methods have proven...
Digital marketing is not going anywhere… In comparison to the more traditional methods of advertising, today, a dollar invested in a digital marketing campaign is sure to go much further. That’s why traditional marketing only grew by 1.2% in 2021 while digital ad spending went up 15.6%, reaching a whopping $522.5 billion...
Often times those of us who spend our time within the digital marketing industry often assume that most people have a clear understanding of what we do, the services we can offer, and the many benefits of our field. As we get caught up in our digital world, however, we...
In today's technology-driven world, it’s extremely important for businesses to establish a strong online presence to reach their target audience effectively. You see, audiences are changing and, as a direct result, traditional marketing methods are no longer sufficient to capture the attention of consumers who increasingly rely on digital platforms...
Whether it be in a casual setting, in a formal setting, in life or in business, it’s important that an individual knows their audience.This is especially true in the marketing world where you may very well be trying to convince someone to put their faith in you and make a...
The rise of small businesses we’ve seen over the past few years should excite you.If you’re a small business owner, you understand this.If, however, you’re a seasoned professional in today’s industry, make note… This influx of small businesses over the past few years has provided fellow entrepreneurs with an opportunity...
Last week we discussed the value of images. Specifically, the value of the moving image and how it has the power to attract today’s audiences far better than any other platform of media. (Read the full article here…) Today, as a direct response to that article, we’d like to discuss...
There are many methods for an advertiser to reach a broader audience. After all, the more eyes you can get your product in front of, the better, right? Well, in today’s new digital world, this is not necessarily true. You see, many modern marketers are actually turning away from the...
We’ve seen many articles over the past several decades asking readers to embrace the changes that come with the passing of time. (Heck, we’re guilty of writing some along those lines ourselves!) It’s only natural that, as time progresses and new ways to tackle old tasks continue to present themselves,...
Let’s play a little branding game… If I were to ask you what color you associate with WALMART, what would you say? (Jeopardy theme…) Ready? If you were thinking BLUE, you’re not alone! Why is this? Well, because pretty much everything branded for the company has some shade of blue...
