Whether it be in a casual setting, in a formal setting, in life or in business, it’s important that an individual knows their audience.This is especially true in the marketing world where you may very well be trying to convince someone to put their faith in you and make a...
The rise of small businesses we’ve seen over the past few years should excite you.If you’re a small business owner, you understand this.If, however, you’re a seasoned professional in today’s industry, make note… This influx of small businesses over the past few years has provided fellow entrepreneurs with an opportunity...
Last week we discussed the value of images. Specifically, the value of the moving image and how it has the power to attract today’s audiences far better than any other platform of media. (Read the full article here…) Today, as a direct response to that article, we’d like to discuss...
There are many methods for an advertiser to reach a broader audience. After all, the more eyes you can get your product in front of, the better, right? Well, in today’s new digital world, this is not necessarily true. You see, many modern marketers are actually turning away from the...
We’ve seen many articles over the past several decades asking readers to embrace the changes that come with the passing of time. (Heck, we’re guilty of writing some along those lines ourselves!) It’s only natural that, as time progresses and new ways to tackle old tasks continue to present themselves,...
Let’s play a little branding game… If I were to ask you what color you associate with WALMART, what would you say? (Jeopardy theme…) Ready? If you were thinking BLUE, you’re not alone! Why is this? Well, because pretty much everything branded for the company has some shade of blue...
Today’s tough economic environment has led many business leaders to look for ways to increase their output while decreasing overall expenses.Often, this leads them right to the marketing department’s doorstep.Now, there are two outcomes to this scenario…They come to the marketing department and see an area of the business that...
Times are tough. This is no secret. Prices are rising, materials are limited, shipping is becoming more difficult… Ultimately, things just haven’t been the same since the beginning of 2020. And the worst part is, it may be quite some time before they return to our pre-covid definition of normalcy...
There’s an old saying in car dealerships that a customer doesn’t walk onto the lot if they aren’t interested in buying. It’s a clichéd saying, but it’s usually true. This philosophy does not only apply to car lots, though. In fact, the basic idea being suggested here can be applied...
If you’re in the business or marketing world, chances are you are familiar with what an email campaign is and the value it has. If you are new to this area, however, allow me to briefly explain. An email campaign is a series of messages sent out to a subscription...
