Taking Advantage of SEO
Digital marketing is not going anywhere…
In comparison to the more traditional methods of advertising, today, a dollar invested in a digital marketing campaign is sure to go much further.
That’s why traditional marketing only grew by 1.2% in 2021 while digital ad spending went up 15.6%, reaching a whopping $522.5 billion and, even still, is expected to nearly double that amount by 2027!
Further proof that digital marketing is offering something to businesses and their customers that traditional methods are not, convenience and adaptability. Not to mention the interactivity and personalization a digital campaign can offer your customers… A vital part of today’s promotional methodology that modern day audiences have almost come to expect.
… But has all this spending, convenience, and creativity really been able to produce positive results for those who got in on this idea in the early stages?
ABSOLUTELY!
In fact, marketing via the many digital outlets available has shown to be successful for an endless list of companies, no matter their size!
No longer are giant Madison Avenue marketing firms the gatekeepers to the road towards success. Now, truly anyone has the ability to get the word out about their business or product, allowing for better profits and a better chance at success.
Now, despite being much more obtainable to the average entrepreneur than traditional marketing methods, there are a few hurdles and terms that one will need to have an understanding of before heading on their own digital marketing journey.
One such hurdle is knowing how to utilize search engine optimization (SEO) so that all that hard work you and your team put into creating this content has a chance of being seen by the people that your success is dependent on… your customers!
What Is SEO?
Search engine optimization (or SEO) refers to the practice of improving a website’s visibility and ranking in search engine results pages (SERPs).
The goal of SEO is to attract organic (non-paid) traffic to a website by optimizing various elements and following best practices recommended by search engines.
Sites like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of websites when users enter search queries. SEO allows a poster to optimize different aspects of their website to align with such algorithms and increase their chances of ranking higher in search results.
Don’t be under the false impression that this is a one and done process, though…
SEO is ongoing as search engine algorithms are constantly evolving, requiring continuous monitoring, analysis, and adjustments to ensure a website remains optimized and competitive in web search results.
All this effort is well worth your time, however as statistics show over 65% of all online experiences begin with a search, with websites getting 300% more traffic from searches than social media.
In addition, many searchers won’t even go beyond the first page of their Google results, making it that much more important you do what’s necessary to have a piece of valuable real estate on that page.
“How Can I Use SEO?”
Using SEO in your marketing strategy can be a simple process.
On the other hand, there are a few things you will need to know in order to do it properly…
The main thing you’ll need to do is make sure your website design and content within the site is attractive to a search engine, which would then bring your site to the top of the list.
This can be done by confirming your site’s relevance for a particular search term and making sure you use certain “key phrases” repeatedly within your site so, when that term is searched for by a user online, your page will come up.
Search engines will scan or crawl different web content to better understand what the site is about, helping them deliver more relevant results to those who are searching for a specific topic or keyword and you want to make sure your site gets on their radar.
Discussing this process further, Google officials state, “We use software known as web crawlers to discover publicly available web pages. Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers.”
This goes to show you that SEO is a relevant concern in this industry and should be thought about from beginning to end of any digital marketing campaign.
The Wrap Up
We understand, search engine optimization can be an intimidating process for someone just entering the digital marketing field.
After all, there is a lot of information to consider in order to complete this process properly…
In the end however — once you’ve successfully implemented a comprehensive SEO strategy — you should see better click rates, higher visitor interaction, and endless opportunities for you and your business.
P.S. If you’re interested in having someone help you and your team properly implement a SEO or any other form of digital marketing strategy for your business, don’t hesitate to reach out to Rain Digital today.
Our team’s combined years of marketing experience is just what you need to help turn your business into the success story you’ve always known it could be!
