Digital marketing is not going anywhere… In comparison to the more traditional methods of advertising, today, a dollar invested in a digital marketing campaign is sure to go much further. That’s why traditional marketing only grew by 1.2% in 2021 while digital ad spending went up 15.6%, reaching a whopping $522.5 billion...
Often times those of us who spend our time within the digital marketing industry often assume that most people have a clear understanding of what we do, the services we can offer, and the many benefits of our field. As we get caught up in our digital world, however, we...
In today's technology-driven world, it’s extremely important for businesses to establish a strong online presence to reach their target audience effectively. You see, audiences are changing and, as a direct result, traditional marketing methods are no longer sufficient to capture the attention of consumers who increasingly rely on digital platforms...
Whether it be in a casual setting, in a formal setting, in life or in business, it’s important that an individual knows their audience.This is especially true in the marketing world where you may very well be trying to convince someone to put their faith in you and make a...
What makes a successful marketing campaign? Is it the product behind it? The market research that led to it? Perhaps it’s the simple fact that it did its job and made the company money? These are all good answers and anyone -- or a mixture of all -- could be correct. You see, marketers know...
