Last week we discussed the value of images. Specifically, the value of the moving image and how it has the power to attract today’s audiences far better than any other platform of media. (Read the full article here…) Today, as a direct response to that article, we’d like to discuss...
Humans are visual beings. We are physically programmed to react to shapes, color and light. This has been true since the dawn of man. It naturally wasn’t long, then, until someone found a way to make money off of this fact, and that's the moment the advertising industry was born! ...
There are many methods for an advertiser to reach a broader audience. After all, the more eyes you can get your product in front of, the better, right? Well, in today’s new digital world, this is not necessarily true. You see, many modern marketers are actually turning away from the...
We live in a fast-moving world. People are constantly in a meeting or on a phone or on a plane. As a result, this change in tempo will not only be reflected in our daily lives, but also in the art we consume. More and more often our senses are flooded with fast...
We’ve seen many articles over the past several decades asking readers to embrace the changes that come with the passing of time. (Heck, we’re guilty of writing some along those lines ourselves!) It’s only natural that, as time progresses and new ways to tackle old tasks continue to present themselves,...
