When Knowing Too Much is a Bad Thing
We’ve all experienced it… Getting stuck in a corner with someone who continuously rambles on about some tedious topic they think is fascinating when, in fact, you know it is just the absolute dullest thing you’ve ever listened to.
“You see, the Titanic’s fourth funnel was actually
artificial and had no mechanical purpose whatsoever! The
White Star Line and Harland and Wolff’s theory when
constructing the ship was…”
Awful, isn’t it…
You see, conversations are two-way streets and if you’re trying to drive past while the other driver is putting up roadblocks, you’re not going to get anywhere!
Lucky for us, there’s a way around these roadblocks, and that’s the secret I’m sharing with you today!
The Curse of Knowledge!
In order to take a “dull” topic and spice it up a bit to gain a larger audience’s attention, you first need to make sure you’re not suffering from what I like to call the “CURSE OF KNOWLEDGE!”
What is the curse of knowledge?
It’s a weakness many intelligent people suffer from. I should know… I’m a freakin’ genius! (Don’t you DARE laugh!)
Anyway, the curse of knowledge is when someone knows WAY too much about a specific topic and has a hard time making that subject approachable and interesting to a less informed party.
The secret to this problem, however, is that the topic is actually irrelevant… Ultimately, it’s the delivery that matters.
And the skill of delivering “boring” information in an exciting and approachable way is not an area where everyone is going to excel. Don’t believe me? Just ask Ed Begley Jr! (We get it Ed, your toaster gets its power from African wheat and rain water… ENOUGH!)
It’s because of all these reasons why utilizing the skills of an experienced marketing team to help relay your ultimate message has proven itself the key to success time and time again.
By bringing on a team of advertising experts to take the endless details of your knowledge and maximize their impact by minimizing them into an understandable and approachable topic, your audience, as a direct result, will become more enthused and you will have a better chance at success.
So, if you find yourself too smart for the average Joe or are just an absolute idiot like the rest of us, feel free to give the marketing experts over at Rain Digital a call!
Let’s work together to find a creative way to help relay your message to the world so that you can finally begin collecting the profits you deserve!
