How Fear Could Help You Run a Better Business
I think it’s safe to say the past couple years will mostly be remembered as the time of Covid.
Through 2020 and into 2021, as the virus continued to spread and government mandates continued to stifle organic economic growth, many business leaders were forced to contemplate one of their worst fears… A future where their company no longer existed.
And while this fear proved to be present in leaders no matter the size of their business, the impact was undoubtedly felt the most in the burgeoning small business sector. An area of the economy that, until recently, had continued to be a reliable revenue stream for millions across the globe.
You see, since the year 2000, small businesses in the U.S. have been responsible for creating over 520,000 new jobs EACH YEAR.
In fact, over 61.7 million people earn a living from small businesses in the United States alone!
In early 2020, however, 23% of these small businesses were forced to close due to covid-related reasons, leaving approximately 14.2 million people without jobs.
Now, if you’re a small businesses owner, these are probably the LAST statistics you want to be reading right now. After all, I’m sure your past entrepreneurial experiences have left you well aware of the risks that come with running your own business.
But, as a leader in your industry, it’s important for you to remember that the success of your business does not only impact you…
The future and well-being of your employees and their families are directly dependent on your success. That means not only keeping your business afloat, but offering competitive salaries and growth as well.
Needless to say, this responsibility can be a lot for one person to handle and can often cause any business leader serious stress and anxiety as they feel the weight of such obligations weighing them down over the years.
(Are you depressed enough yet?! Don’t be… Keep reading!)
Believe me, the reason for this article is NOT to depress you…
The reason for this article, in fact, is to HELP you!
I want to show you the best way to better prepare yourself — and your company — for unexpected events BEFORE they happen. (And believe me, they WILL happen.)
Believe it or not, the answer to these concerns is actually less complicated than you think…
In fact, one of the most effective — and affordable — solutions to prepare any company for the uncertainties of tomorrow can be summed up in one word… MARKETING.
Folks, there’s a reason major companies across the globe dedicate so many of their resources every year to marketing strategies…
Because these types of initiatives are the best way to get any product or service in front of the people who matter to a business the most… CUSTOMERS!
… And who better to help you get your ambitious initiatives going than a group of trusted advisors who already have the blueprints for such ambitions laid out and ready to go as soon as you give the word.
You see, here at Rain Digital, our team of marketing experts have combined their years of promotion experience to simplify the marketing process for, both, you and your business.
… And the best part? These services are available to you at a fraction of the cost of most of today’s marketing programs, making this one of the smartest – and most affordable – initiatives you could set in motion to protect you, your business and your employees from anything that might be thrown your way in the days to come.
