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BARNES & NOBLE AND THE BOOKTOK PHENOMENON: A Digital Marketing Success Story

In today's digital age, where social media platforms shape cultural trends and consumer behaviors, the world of books has found a captivating new stage. A new trend known as BookTok has opened a vibrant corner of the social media landscape, transforming how books are discovered, discussed, and celebrated by passionate readers...

How Digital Marketing Can Help You Navigate Unprecedented 2025 Business Closures

As retail faces an increasingly tough landscape, with store closures reaching record highs and the dominance of giants like Amazon and Walmart growing stronger, small businesses are feeling the pressure now more than ever. But what if the key to surviving—and even thriving—lies not in competing head-to-head with these industry titans,...

Why Companies Like Walmart Are Updating Their Logos (And Why You Should Too)

In today’s fast-paced business world, companies constantly evolve to keep up with changing consumer preferences, market trends, and technological advancements. One key way to signal growth and adaptation is by updating a company’s logo. Walmart, one of the largest retailers in the world, is currently in the process of updating its logo,...