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Inbound Marketing: A Customer-Centric Approach to Business Growth

In the fast-paced world of digital marketing, businesses are constantly seeking innovative ways to attract and retain customers. One such approach that has gained significant traction over the past decade is method known as “inbound marketing”.Unlike traditional outbound marketing tactics that focus on interrupting potential customers, inbound marketing takes a...

Neuromarketing: When Does Market Research Go Too Far?

It can be truly said that the field of marketing and advertising has seen a drastic change since the dawn of the 21st century. With decades of research and analytics behind it, there is no doubt that this marketing “machine” we have created has truly taken on a life of its...

The Predictably Unpredictable Future of Digital Marketing

I think it’s safe to say that nobody can predict the future. After all, part of the allure of such a topic is NOT knowing what’s to come. Sometimes, however, we can rely on current trends and past experiences to help us make “educated guesses” as to what MIGHT happen and...

Email Marketing: Best Practices for Better Engagement

We live in a digital age. Everything from vast amounts of information to your order of weekly groceries to the love of your life can be found online if you know where to look. That’s why, whether it be for work or for pleasure, so many people find themselves in front of...