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The Power of Words in a Visual World

Last week we discussed the value of images. Specifically, the value of the moving image and how it has the power to attract today’s audiences far better than any other platform of media. (Read the full article here…) Today, as a direct response to that article, we’d like to discuss...

Selective Marketing: A New Way to Reach Your Customers

There are many methods for an advertiser to reach a broader audience. After all, the more eyes you can get your product in front of, the better, right? Well, in today’s new digital world, this is not necessarily true. You see, many modern marketers are actually turning away from the...

The Best of Both Worlds: Traditional Marketing in the Digital Age

We’ve seen many articles over the past several decades asking readers to embrace the changes that come with the passing of time. (Heck, we’re guilty of writing some along those lines ourselves!) It’s only natural that, as time progresses and new ways to tackle old tasks continue to present themselves,...