THIS Basic Idea Could Help You Market Your Business
To many, marketing seems like a daunting task… And to an extent, it can be.
There are MANY criteria that fall into creating and following through with a good marketing campaign. (Just ask Don Draper!)
On the other hand, the basic concepts of this billion-dollar industry remain simple and are often successfully employed right in front of us, whether we are aware of it or not.
Let’s look at an example…
Have you ever seen a yard sale sign on the side of the road? If so – whether you knew it or not — you were just a victim of a successful marketing strategy.
In this instance, the seller’s (aka: marketer’s) goal was to get your (aka: customer’s) attention and bring you to their sale.
Now, whether or not the seller was successful in getting you to stop at the sale is another story, but when you saw that sign, the seller did achieve their initial goal of making another potential customer aware of their sale.
Now, true, this is marketing at its most basic, but it is marketing. Even though the process has been simplified for this example, the foundational idea remains the same… Getting the word out.
Now, I know what you must be thinking… “That’s a nice story, but I’m running a business here involving much more than just a few tables in my front yard!” If you thought that, you would be right! Your business deserves much more time and attention.
After all, there’s a reason it takes TEAMS of people to make a campaign successful. This doesn’t, however, change the fact that, in both of these instances, the foundational idea remains the same… The goal is to GET THE WORD OUT!
So, for a business, the idea simply becomes making your sale sign MUCH bigger and making sure you can get as many people as possible to drive past and notice it.
In other words, making sure you have some way to get – and hold — the attention of anybody willing to give you even a glance’s worth of their time.
… And THAT is the part companies spend billions on. Finding creative ways to grasp the attention of an overstimulated audience that continues to have ads and promotions shoved in their faces every second of every day.
Yes, you DID see the yard sale sign, but it was probably sitting there all by itself.
Imagine, however, if that sign was surrounded by thousands of other yard sale signs, lining the street for miles. How would you make your sign stand out among the endless line of competitors?
That’s where a team of marketing experts can help.
By bringing on a team of creative individuals, you’re spending your money where it counts… Taking the steps you need to take to make sure your sign stands out from all the rest.
Because getting – and keeping — someone’s attention is half the battle!
… And that’s what we do here at Rain Digital.
By teaming up with business leaders like you, we work to use our years of combined marketing experience helping companies of all sizes to reach a larger audience and find their ultimate potential.
We work every day to promote businesses like yours in a creative and successful way and we hope to have the chance to do the same for you.
Let us help your business get the attention it deserves by putting a plan in place to make sure your sign is the biggest and flashiest on the block… Let us help you (say it with me) GET THE WORD OUT!
