How Productizing Your Services Could Help Raise Revenues
There are many methods at any good marketing team’s disposal to help a client promote their business.
Today, however, I want to talk about one proven strategy that has a strong track record of helping many businesses better promote their services to an audience that grows more reliant on the tangible and visual every passing day.
… Today, I want to tell you how productizing your services could help your customers better understand what you’re offering and, as a direct result, help raise your revenues!
Productization 101
One of the biggest challenges for businesses that offer services is figuring out how to communicate everything you can do for your customers.
Often it takes too many words to explain, and you lose your customer’s attention before you have time to convert the sale.
We see this problem time and time again, but, don’t worry, there is a solution…
You see, to help combat such issues, certain measures need to be implemented to help an audience visualize your service into an understandable “product.” After all, we’re certainly less likely to invest in a service if we don’t even know what it is!
That’s where productizing comes in…
A business that wishes to productize their service would be utilizing the skills of a good marketing team to help streamline their promotion and sales campaigns to make the process as visual and easy for any potential customer to understand and participate in.
This would require laying out the details of each and every part of the process including:
- Making sure the service has a fixed price
- Explaining, in detail, the service that is being offered
- Adding any positive client testimonials you may have acquired
- Making sure there is a clearly visible BUY NOW button to make purchasing easy
By following this simple checklist, you’re limiting the scope of your services into a comprehendible and visually appealing product, pulling what was once an interesting idea out of the air and turning it into a tangible – and sellable – item.
How You Could Implement Productization TODAY!
Remember, people only buy what they understand. If you’re providing a service that’s too complicated for most customers to comprehend, you’re going to be less likely to reach that coveted larger audience.
Productizing your services is a simple and effective way to simplify, not just what you’re offering, but the process of purchasing as well, and, when it comes to boosting sales, that is a big step in the right direction!
If you’d like to learn more about ways this and other promotion methods can help your business succeed, feel free to reach out to the team at Rain Digital, who can help you begin the process of this and many other methods of marketing to help your business turn into the success story you always knew it could be!
