It’s no secret that running your own business has its ups and downs. When times are good, you’re on top of the world. But, when times are bad, reality kicks back in and you realize just how much responsibility is sitting on your shoulders. Nobody wishes for down moments like...
Running a business can be tricky… Time and time again, we’ve seen struggling business owners put their marketing needs on hold believing promotion is a step in their business model that can wait another month or two until greater revenues return. ...
To many, marketing seems like a daunting task… And to an extent, it can be.There are MANY criteria that fall into creating and following through with a good marketing campaign. (Just ask Don Draper!) On the other hand, the basic concepts of this billion-dollar industry remain simple and are often...
Too often in life, we get distracted by the things we WANT and don’t appreciate the things we already have. It’s not a difficult concept, reflecting on the blessings in our lives. But, more often than not, this practice is one that gets set aside in lieu of the want...
We’ve all experienced it… Getting stuck in a corner with someone who continuously rambles on about some tedious topic they think is fascinating when, in fact, you know it is just the absolute dullest thing you’ve ever listened to. “You see, the Titanic’s fourth funnel was actually artificial and had...
There are many methods at any good marketing team’s disposal to help a client promote their business. Today, however, I want to talk about one proven strategy that has a strong track record of helping many businesses better promote their services to an audience that grows more reliant on the...
Got Milk? Where’s the beef? Is it time to make the doughnuts? People have been asking these questions for decades. Why? Because a clever marketing team asked them first. You see, these words are more than simple questions. These words are the end results of hours and hours of market...
As a leader in your industry, you are well aware of the responsibilities that come with a position of high authority. You are also aware of what responsibilities you can handle yourself and which others you aren’t as comfortable trying to tackle. You see, everyone has strengths and weaknesses. It doesn’t matter...
I think it’s safe to say the past couple years will mostly be remembered as the time of Covid. Through 2020 and into 2021, as the virus continued to spread and government mandates continued to stifle organic economic growth, many business leaders were forced to contemplate one of their worst...
Today, the world is a very loud and fast place. … And with everyone on the go, the niceties we once took for granted seem all too often to get trampled under our constantly moving feet. But it wasn’t always like this... Once upon a time, the customer came first! ...
