There’s an unmistakable nostalgia that comes with remembering the aisles of a video store — fluorescent lights humming above, endless rows of black plastic clamshells, and that one corner section you might have been too afraid to go into: the horror aisle. For film lovers in the 1980s and 1990s, this...
In the summer of 1999 - a time when film studios leaned almost entirely on TV ads and print promotions – Hollywood witnessed a seismic shift in how movies could be promoted, thanks to a small-budget film and a resourceful marketing team willing to think differently.It was during this time...
In a previous post, we spotlighted the Cracker Barrel rebranding controversy—a story that quickly became a case study in what can go wrong when a heritage-focused business tries to reinvent its image too rapidly for modern audiences. That controversy, which saw the beloved “Uncle Herschel” removed and replaced by a minimalist...
