LOUDER! They Can’t Hear You!
Reaching consumers can seem like a daunting task, especially when initially establishing a brand. The average person is bombarded with an increasing amount of data as social media platforms multiply and act as a source of advertisement. Digital strategies can be powerful tools to leverage in the fight to win a meaningful share of the customers attention. It’s important to understand who the brand is targeting, what the end goal is, and what information is lacking from your industry online.
What Is Noise and Why Should I Care?
Noise comes in many forms and is defined as, “Any interference that stamps from competing messages, a lack of clarity in the message, or flaw in the medium; a problem for all communication channels.” (Grewal, Levy, 2018). This is important because it impacts the overall success of a company’s marketing efforts. Bottom line, it could be the reason for low ROI and why customers are not properly receiving your message. These reasons for the noise can vary from customers receiving a different message than you are presenting, to lack of credibility. Being able to cut through the noise requires an understanding of which noise is impacting your business.
How Do I Cut Through It?
The answer to cutting through the noise is as complex or as simple as the factors creating it. This means if you understand the noise you’re facing, you can better understand which way to best cut through it. Listed below are effective tactics for managing various types of marketing noise:
Don’t Post and Ghost
When engaging with any group of consumers, providing a consistent presence allows your business to grow its audience. As the audience grows, the engagement increases from members of that community. Additionally, the content provided must be relevant and assist the customers educationally or enhance their overall experience.
How-to’s, helpful tips, life hacks, and reviews are content examples that, depending on the platform used, will position your company as a leader in that space. The platform used must be dictated by the target audience: blogs, social media, and print media hit different targets. Choosing the right medium helps cut through the noise of semantics and selective perception. Some consumers see certain platforms as intrusive and others as outdated so they are turned off messages delivered through certain mediums if they use them at all.
Lastly, infographics are another way to ensure that the clients are given another way to engage and understand what your business brings to the market. Since not everyone learns the same way, a variety of message delivery helps cut through the noise.
What’s In It For Me?
What’s In It For Me?
Cutting through the noise, whether it be reducing the amount of information to present a clearer message, or appealing to emotion, more consumers understand the message. As more people understand the message, the more they trust your brand and trust leads to sales. Additionally, cutting through the noise reduces marketing costs associated with reaching your audience as most search engines algorithms are based on trustworthiness. Having a concise, clear, and powerful message requires know-how, experience, or a trusted partner in the digital space.
Enter Rain Digital….
When you’re ready to cut through the noise, enhance your approach, and increase marketing ROI give us a call and we will help Rain it in.
